Red Tractor was born in 2013 from childhood images of life on the farm. Days when life was simpler, and food was straight from farm to fork. But we haven’t done it alone. To be a great Australian brand, our foundation had to start with great Australian relationships, which continues to be at the heart of our success. From the Nagorcka family at Waltanna Farms in Victoria to Three Farmers in Western Australia, our connections with Aussie farmers are fundamental to Red Tractor and the key to providing you with products full of heathy goodness.

As we’ve grown, so have our suppliers! To ensure the best quality products, we expanded our options to source key ingredients from great farms around the globe. Where we can't source local ingredients, we ensure our international suppliers always meet our high Australian standards. Our commitment to quality is also reflected in our packaging, which includes historical information about our products and ingredients to ensure transparency, and so you know exactly where your food is coming from. Plus, who doesn’t love a little history! How exactly is Red Tractor different though? Oats are oats, right? Not exactly.

Our oats are more than simply ‘oats in a bag.’ We work closely with our farmers and suppliers to discover new processes and techniques that result in delicious, creamy oats that are truly unique to Red Tractor, and a renowned trademark. We’ll let you in on a little secret – it’s all in the milling process! Though we started with oats, we’re so much more. From clustered, crunchy or deliciously crumbly granola to the nutritious health foods, we’ve got quite the range, and it’s growing! Our dedication to sustainability is reflected in our exploration of new packaging options and enhancements to our production facility in Melbourne, Victoria. Best of all, our products are made right here, by us.

When you choose a Red Tractor product, you can trust that you’re getting quality, authentic Australian goodness from a brand with strong roots and a commitment to crafting tasty new recipes every day. So, we aren’t just ‘oats in a bag’, we’re quality in a bag, we’re Aussie goodness in a bag, we are Red Tractor! And that’s all good.